Art as Investment

Galleri Pingvin (established 1985) is one of the biggest and
most international galleries in Scandinavia for contemporary art.
We can be found downtown in Oslo in an old three-stores building.

Art should be first of all treated as a mental investment.
Our goal at Galleri Pingvin is that every art acquisition shall be
an economical investment as well - namely a mental-economical investment.

In our job we consider the existing and potential BAPPI (Norwegian acronym)
and correlate it with the price the artist demands for his/her works.

What is BAPPI?

B fame (relevant fame)
A acceptance (museums, public and private collections)
P popularity (do ordinary people like his/her artistic style?)
P professionalism (education, creativity, attitude to art, etc.)
I identity (character, identifiability)

The condition to be a Galleri Pingvin artist is a desirable
relation between BAPPI and price.

Why do we not speak about quality?
Well.
What is quality?
If quality in art was something absolute and objective -
why didn't anybody value Van Gogh's works while he was alive?

Quality is a feature which only you can consider,
we consider BAPPI vs. price.

Sincerely,
Bjørn A. Mathisen
Chief Penguin